AI Visibility for Hotels and ResortsAI industry report
On this page
  • Standings
  • Market structure
  • Leadership
  • Category map
  • Topics
  • Demand
  • Buyer personas
  • Buying journey
  • Decision drivers
  • Problems
  • Regulatory
  • Geography
  • Engines
  • Perception
  • Vendor context
  • Themes
  • Sources
  • Open lanes
  • What to watch
  • Methodology
  • Evidence
  • Next step
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AI industry report · October 2026

AI Visibility for Hotels and Resorts, Who AI names when buyers shop this category

1,000 real buyer questions run across 3 AI engines, and every company they named back.

5,242
Companies ranked
7 with real share
Expedia
Leader
3.1% share of voice
Fragmented
Market structure
top three hold 8.4%
3,015
Answers analyzed
1,000 questions across 3 engines
01Standings

Who the engines name when buyers ask

Every company named across 3,015 answers, ranked by how often the engines put them forward.

5,242
companies named
8.4%
held by the top three
7
with real share
3,581
named only once

The leaderboard

Share of every company mention in the run

1Expedia
3.1%
2Marriott
2.8%
3Hilton
2.6%
4Hyatt
1.5%
5Airbnb
1.4%
6VRBO
1.3%
7IHG
1.1%
8Marriott Bonvoy
0.8%
9Google Hotels
0.7%
10Hilton Honors
0.7%
11Residence Inn
0.6%
12TripAdvisor
0.5%

Where the voice goes

Top five against the rest of the field

Category concentration

Leader alone
3.1%
Top three
8.4%
Top five
11.3%
Top ten
16%

Every company named

The whole field, ranked. Search it, sort it, and open any company to read the questions that named it.

RankCompanyShare of voiceAnswersFirstAvg. pos.
13.1%404124#4.556182166
22.8%365115#4.319211135
32.6%33720#4.727188122
41.5%2026#5.31411870
51.4%18315#6197787
61.3%17718#6157785
71.1%148-#5.9107761
80.8%10438#5.4146426
90.7%9831#4.5193940
100.7%943#6.1126022
110.6%7518#5123429
120.5%7121#3.843334
130.5%71-#6.910556
140.5%7018#5.9104020
150.5%669#6.39498
160.4%592#5.3141926
170.4%5716#4.333123
180.4%554#4.641239
190.4%5016#4.433314
200.4%474#6.972812
210.3%4514#3.652020
220.3%42-#5111912
230.3%42-#5.5·2616
240.3%417#6.33317
250.3%405#5.312415
1-25 of 250 companies (the 4,992 named least are left out)Page 1 of 10
What this means

Expedia is named in 13.4% of answers and takes 3.1% of all company mentions. With 3,581 companies named exactly once, most of this category is noise around 7 names that actually carry weight.

02Market structure

The AI Visibility for Hotels and Resorts category is fragmented, led by Expedia with 3.1% of mentions.

5,242 companies were named across 3,015 answers, and no name owns this category in AI answers.

Fragmented
category structure
3.1%
held by the leader
11.3%
held by the top five
7
names with real share

The short version

The category as the answers describe it

AI answers for US hotels and resorts are highly fragmented: Expedia leads the category with just 3.1% share of voice across 3,015 answers and 5,242 companies. Category concentration is 0.4, and the top 10 companies collectively hold 16.0% of mentions. The largest opening is wellness and spa travel, where Canyon Ranch leads 336 answers with only 2.8% share of voice across 634 companies.

Category leaders

Expedia3.1%
Marriott2.8%
Hilton2.6%

These three lead the leaderboard with 3.1%, 2.8%, and 2.6% of mentions, respectively, while together accounting for 8.4%.

Established contenders

Hyatt1.5%
Airbnb1.4%
VRBO1.3%
IHG1.1%

These companies hold 1.1% to 1.5% of mentions, placing them directly behind the three category leaders.

Specialist and loyalty visibility players

Marriott Bonvoy0.8%
Google Hotels0.7%
Hilton Honors0.7%
Residence Inn0.6%
TripAdvisor0.5%
Priceline0.5%
Virtuoso0.5%
World of Hyatt0.5%

These companies each hold 0.5% to 0.8% of mentions, with Google Hotels reaching 63 conviction and Virtuoso reaching 64 conviction.

Long-tail named brands

Homewood Suites0.4%
Four Seasons0.4%
Kayak0.4%
Hampton Inn0.4%
Amex Fine Hotels + Resorts0.4%

Each of these companies holds 0.4% of mentions, illustrating the category's broad distribution beyond the leaders.

On the leader

Expedia leads overall with 3.1% of mentions, 13.4% reach, and 124 first-place appearances. It also leads Fee, Policy and Accessibility Checkers at 6.8%, Domestic Leisure Trip Planners at 3.7%, and Value-Driven and Loyalty Bookers at 6.1%.

Where the engines disagree

Gemini names Marriott as its leader at 3.1%, while GPT and Grok name Expedia at 2.1% and 4.4%, respectively.

03Leadership

Widely listed is not the same as actually recommended

Reach is how many answers name a company. Conviction is how hard those answers push it: a top pick counts fully, a passing mention barely counts at all. The dividers are this field's own averages.

40
companies plotted
2
above average on both measures
3%
average reach in this field
Cult favouriteDefault choiceAlso ranListed, not backedreach 0% → 13%conviction 0 → 74
ExpediaMarriottHiltonHyattAirbnbVRBOIHGMarriott BonvoyGoogle HotelsHilton HonorsResidence InnTripAdvisorPricelineVirtuosoWorld of HyattHomewood SuitesFour SeasonsKayakHampton InnAmex Fine Hotels + ResortsGoogleIHG One RewardsRitz-CarltonUberCourtyardHoliday Inn ExpressLyftCanyon RanchWyndhamCabins USACventHotel Terra Jackson HoleSolage, Auberge Resorts CollectionChase Sapphire ReserveFairmont Scottsdale PrincessGoogle MapsConcurExtended Stay AmericaMiravalHyatt Place
Horizontal: share of answers that name themVertical: how strongly those answers recommend themLogo size: share of voice
04Category map

How the engines cut this category up

The groupings the answers themselves used when they sorted companies, who leads each one, and who else sits in it.

2,048
groupings used
20
with real weight

Share of mentions by segment

How much of the category's attention each grouping absorbs

Hotel loyalty programs
11.7%
457 mentions
Holds it
Marriott Bonvoy16.8%
Also filed here
Hilton HonorsWorld of HyattHyattMarriottand 3 more
Hotel chains
10.8%
420 mentions
Holds it
Hilton24.8%
Also filed here
MarriottHyattIHGWyndhamand 3 more
Luxury resorts
9.3%
362 mentions
Holds it
Enchantment Resort3.3%
Also filed here
Four SeasonsSolage, Auberge Resorts CollectionL’Auberge de SedonaThe Ritz-Carlton, Lake Tahoeand 3 more
Downtown hotels
8%
312 mentions
Holds it
Omni Nashville Hotel1.9%
Also filed here
HiltonHilton Nashville DowntownMarriott Downtown
Extended-stay hotels
6.5%
255 mentions
Holds it
Residence Inn13.3%
Also filed here
Homewood SuitesExtended Stay AmericaMarriottCandlewood Suitesand 3 more
Booking platforms
5.5%
215 mentions
Holds it
Expedia48.4%
Also filed here
VRBOAirbnbGoogle HotelsKayakand 3 more
Boutique hotels
5.4%
210 mentions
Holds it
Zero George2.9%
Also filed here
Planters InnHiltonHotel Van Zandt
Airport hotels
5.3%
206 mentions
Holds it
Marriott2.4%
Also filed here
Courtyard
Online travel agencies
4.6%
180 mentions
Holds it
Expedia67.8%
Also filed here
PricelineAgodaHotwireCostco Traveland 1 more
05Topics

Who wins each buying decision

The category split into the decisions buyers actually make, and how tightly each one is held.

9
buying decisions
9
with no company past half
Domestic Leisure Trip Planners
the busiest decision
06Demand

What buyers actually ask, and who answers it

Every question in this scan, placed by the decision it belongs to and the intent behind it. Each cell shows how many questions sit there and the company the engines name first.

1,000
questions asked
373
buyer personas
InformationalComparisonBuyProblem-SolvingBest Practices
Domestic Leisure Trip Planners60Google Hotels75135Park City Mountain36Expedia27TripAdvisor
Value-Driven and Loyalty Bookers66Marriott Bonvoy66Marriott138Hilton Honors33Marriott30Google Hotels
Family and Pet Travelers66Universal66Disney135VRBO33Google Hotels33TripAdvisor
Business and Bleisure Travelers6666Marriott13533Concur33Cvent
Luxury and Resort Experience Seekers66Expedia66Four Seasons138Virtuoso33Expedia30TripAdvisor
Fee, Policy and Accessibility Checkers66Expedia66Expedia138Expedia33Chase Sapphire Reserve30TripAdvisor
Outdoor and National Park Travelers66Xanterra66Palisades Tahoe138Bluefin Bay on Lake Superior33Airbnb30Airbnb
Event, Meeting and Group Planners66Hilton Garden Inn6613533Expedia33
Wellness and Spa Retreat Travelers6666138Red Mountain Resort33Google Hotels33TripAdvisor

Darker cells carry more buyer questions.

07Buyer personas

Who the engines think is asking

Each answer is classified by the buyer it is written for, then counted. Nothing here is an estimate of the market; it is who the answers were actually addressed to.

12
buyer types found
2,807
answers addressed to one

Share of answers by buyer type

Sized by how many answers were written for each

Shares are of the 2,807 answers that were written for a recognisable buyer, out of 3,015 in the run.

08Buying journey

Which part of the decision the engines are answering

Every answer sits somewhere in the buying process. This is where they actually sit, and who each step brings into the room.

5 of 5
buying steps the engines answer
2,938
answers placed in a step

Where the answers land in the buying process

In journey order, sized by the answers that sit in each step

Shares are of the 2,938 answers that sit clearly in one step, out of 3,015 in the run.

What this means

The engines spend most of their effort on evaluation, which is 67.3% of the answers that sit in a single step. That is where a company is named or left out.

09Decision drivers

What the answers say the choice comes down to

Every criterion an answer raised, sorted by how many answers raised it. Technical is what the thing is; commercial is what the deal is.

12
technical criteria
12
commercial criteria

Which way this category reasons

Share of all 3,015 answers that named a criterion of each kind. An answer can name both, so these do not add up to 100%.

Technical
2.0k answers of 3,015 named one
Commercial
2.8k answers of 3,015 named one

Technical

Properties of the product or service itself

Shares are of the 2,040 answers that named a technical criterion, out of 3,015 in the run.

Commercial

Properties of the deal: price, terms, availability, location

Shares are of the 2,792 answers that named a commercial criterion, out of 3,015 in the run.

What this means

Location is the single most raised criterion in this category, named in 124 answers. A page that does not answer it is answering a question the engines are not being asked.

10Problems

What the answers say gets in the way

Frictions the engines raise unprompted when describing this category, counted across the answers that raised them and ranked by how badly the answers say they bite.

12
distinct frictions
8
the answers call severe
0
with no company against them
high severity7 more
medium severity4 more

Shares are of the 2,943 answers that raised one, out of 3,015 in the run.

11Regulatory

The rules the answers keep bringing up

Compliance, licensing and certification requirements the engines raise unprompted, with how hard the answers say each one is to satisfy and who they name beside it.

12
requirements raised
5
the answers call hard
297
answers raising one
high complexity4 more
medium complexity6 more
low complexity1 more

Shares are of the 297 answers that raised one, out of 3,015 in the run.

12Geography

Where the answers say this decision is made

Places the engines treat as mattering to the choice, and who they name in each.

12
places named
2,344
answers naming one

Share of answers by place

Coloured by how wide a scope the answers gave each

LocalRegionalNational

Shares are of the 2,344 answers that named a place, out of 3,015 in the run.

13Engines

The engines do not tell the same story

Each assistant builds its answer from different sources, so the company it puts first is often not the one the others pick.

Split
on who leads the category
11%
spread in how they weight the field
3
engines analyzed

Who each engine leads with

  • ChatGPTExpedia2.7 names per answer
  • GeminiMarriott6.6 names per answer
  • GrokExpedia3.7 names per answer

Shape of the disagreement

Share of each engine's company mentions, top 4

Biggest swings

Companies one engine loves and another ignores

  • Marriott3.6%against0.7%
  • Expedia4.4%against2.1%
  • Hilton3.3%against1%
  • VRBO2.3%against0.6%
  • Airbnb2.3%against0.7%
  • Hyatt1.9%against0.5%
  • IHG1.6%against0.4%
  • Kayak1%against0.1%
8%
of the category held by three names

5,242 companies were named across 3,015 answers, and no name owns this category in AI answers.

14Perception

The words the engines attach to each name

Praise and criticism taken straight from the answers, not inferred.

10
names profiled
2,073
answers read for language
Expedia#1 · 3.1% share

A third-party hotel booking option centered on cancellation and accessibility filters, with 3.1% of mentions.

Praised for
  • “Free cancellation filter”
  • “May have more leverage with the hotel”
  • “Offers a free-cancellation filter”
  • “A lower publicly available rate may create a BPG opportunity”
  • “Accessibility filters”
Criticized for
  • “Cannot issue a refund without the hotel's explicit permission”
  • “May hide mandatory resort fees in fine print”
  • “Usually provides no elite-night credit”
  • “10%–15% third-party service fees”
  • “A lower rate on a different website may require contacting support or submitting a form”
Marriott#2 · 2.8% share

A hotel-chain option associated with direct booking, loyalty points, and accessible or kitchen-equipped accommodations, with 2.8% of mentions.

Praised for
  • “Direct booking option”
  • “Modern”
  • “Weekly housekeeping”
  • “Associated with roll-in showers and reinforced grab bars in accessible bathrooms”
  • “Full kitchens”
Criticized for
  • “Exact availability and room features must be confirmed”
  • “A 30-room block will take up a good portion of the property”
  • “A busy airport property may charge even titanium members”
  • “Accessible-suite inventory is limited”
  • “Additional resort fees, parking, taxes, dining taxes, and gratuities”
Hilton#3 · 2.6% share

A hotel-chain option built around direct booking, central locations, dining, breakfast, and kitchens, with 2.6% of mentions.

Praised for
  • “Central location”
  • “Direct booking option”
  • “Full kitchen”
  • “On-site dining”
  • “21 nights can earn loyalty points and elite status”
Criticized for
  • “Not a true all-inclusive resort”
  • “A suite or room configuration explicitly sleeping five must be confirmed”
  • “About a 7–8 minute walk west to the riverwalk”
  • “Additional resort fees, parking, taxes, dining taxes, and gratuities”
  • “Automated enforcement provides little wiggle room after signing”
Hyatt#4 · 1.5% share

A hotel-chain option associated with flexible rates, free cancellation, loyalty discounts, and point redemptions, with 1.5% of mentions.

Praised for
  • “Flexible rates”
  • “24–48 hour free cancellation”
  • “48-hour cancellation option”
  • “5%–10% loyalty-account discount”
  • “A san antonio redemption is worth using at 1.7 cents per point or higher”
Criticized for
  • “Additional resort fees, parking, taxes, dining taxes, and gratuities”
  • “Automated enforcement provides little wiggle room after signing”
  • “Availability is conditional: the response says 'if available'”
  • “Availability is not guaranteed”
  • “Availability isn't guaranteed”
Airbnb#5 · 1.4% share

A vacation-rental option for private outdoor space, pet filtering, and larger accommodations, with 1.4% of mentions.

Praised for
  • “Can provide a private yard”
  • “Pets-allowed filter”
  • “Access to larger rental accommodations”
  • “Access to restaurants and shuttles”
  • “Aircover may support rebooking in another ski-in/ski-out property”
Criticized for
  • “Cleaning fees can be high”
  • “10%–15% third-party service fees”
  • “A crib must be requested in the booking notes”
  • “A fenced yard is only available sometimes”
  • “A four-night trip may be difficult to book”
VRBO#6 · 1.3% share

A vacation-rental option centered on larger, configurable stays and bedroom, crib, and adults-only filters, with 1.3% of mentions.

Praised for
  • “Can provide a private yard”
  • “2-bedroom condos may be available for $300–$375 per night”
  • “Allows filtering for 3+ bedrooms or sleeps 6+”
  • “Allows filtering for adults-only luxury cabins”
  • “Allows filtering for crib or pack-n-play”
Criticized for
  • “Cleaning fees can be high”
  • “10%–15% third-party service fees”
  • “A crib must be requested in the booking notes”
  • “A fenced yard is only available sometimes”
  • “A four-night trip may be difficult to book”
IHG#7 · 1.1% share

A hotel-chain option associated with loyalty discounts, points value, accessibility, and family-oriented benefits, with 1.1% of mentions.

Praised for
  • “5%–10% loyalty-account discount”
  • “A san antonio redemption is worth using at 0.5 cents per point or higher”
  • “ADA compliance is described as extremely serious”
  • “Advertises a kids-stay-free program”
  • “Airport properties may offer flexible cancellation options”
Criticized for
  • “A lower total bill results in slightly fewer base points.”
  • “Automated enforcement provides little wiggle room after signing”
  • “Availability is not guaranteed”
  • “Availability isn't guaranteed”
  • “Benefits apply at participating hotels”
Marriott Bonvoy#8 · 0.8% share

A free hotel loyalty program emphasizing late checkout, faster status qualification, and double-points promotions, with 0.8% of mentions.

Praised for
  • “Free loyalty program”
  • “Free to join”
  • “4:00 PM late checkout for platinum and higher tiers”
  • “A 30- to 60-day stay can accelerate status qualification”
  • “Active double-points promotions may be available”
Criticized for
  • “A lower total bill results in slightly fewer base points.”
  • “Award availability must be confirmed”
  • “Benefits apply at participating hotels”
  • “Benefits are subject to availability”
  • “Benefits can vary with occupancy in portland”
Google Hotels#9 · 0.7% share

A hotel-search and price-comparison option focused on rate aggregation and price alerts, with 0.7% of mentions.

Praised for
  • “Supports price alerts”
  • “Can provide price alerts”
  • “Aggregates rates from direct hotel sites and multiple OTAs”
  • “Aggregates results”
  • “Aggregates third-party inventory”
Criticized for
  • “Aggregators occasionally miss overnight parking or municipal assessments”
  • “Displayed prices may be cached or delayed”
  • “Initial rates may exclude resort fees”
  • “Late checkout is rarely a standard filter”
  • “Listed base prices may be missing taxes and mandatory fees”
Hilton Honors#10 · 0.7% share

A free hotel loyalty program associated with high base earning, strong redemption value, and a fifth-night-free benefit, with 0.7% of mentions.

Praised for
  • “Free to join”
  • “10–20 points per $1 base earning”
  • “A 1.0-cent-per-point redemption is described as amazing”
  • “A fifth night can be free for elite members on a standard reward stay”
  • “A slower suburban property might waive the fee for silver members”
Criticized for
  • “A lower total bill results in slightly fewer base points.”
  • “Award availability may not show for the desired dates”
  • “Benefits apply at participating hotels”
  • “Benefits are subject to availability”
  • “Benefits can vary with occupancy in portland”

What every engine agrees on

The answers favor tools and brands that make booking more flexible, searchable, or rewarding, but repeatedly require buyers to confirm availability, room details, eligibility, and the full cost of fees and taxes.

What is still contested

The category divides between hotel options valued for direct booking, loyalty, breakfast, dining, and standardized services and rental options valued for private yards, larger accommodations, and household-oriented filters.

How the answers tell these names apart

The axes the engines actually differentiate on

Direct booking and loyalty versus intermediary comparison
Hotel direct booking and loyaltyAggregated and third-party booking

Marriott, Hilton, Hyatt, and IHG are associated with direct booking, loyalty points, and elite status, while Expedia and Google Hotels are associated with third-party inventory, rate aggregation, filters, and price alerts.

Standard hotel services versus rental space
Hotel services and on-site amenitiesPrivate space and larger accommodations

Hotel brands are praised for benefits such as breakfast, dining, kitchens, and loyalty, while Airbnb and VRBO are praised for private yards, larger rentals, and bedroom-based filters.

Convenience versus price and policy certainty
Convenient booking and flexible optionsConfirmed total cost and availability

Free cancellation, flexible rates, and search filters are praised, but mandatory fees, delayed prices, limited inventory, and availability conditions recur across booking, loyalty, and hotel options.

Market context the answers volunteered

July is peak season
raised in 17 answers
August is peak season
raised in 16 answers
June is peak season
raised in 10 answers
February is peak season
raised in 5 answers
October is peak season
raised in 4 answers
April is described as shoulder season
raised in 3 answers
15Vendor context

What has to be true before an engine names each one

For every leading name: the buying question it over-indexes on, the names it gets listed beside, and what the answers say it is for.

Expedia#1 · 3.1%
Surfaces on
Value-driven and loyalty bookers
named in 32.1% of those answers, 2.4x its rate across the category

A third-party hotel booking option centered on cancellation and accessibility filters, with 3.1% of mentions.

Listed beside
PricelineAgodaHotwire
What the answers credit it with
Third-party hotel bookingOnline hotel bookingCustomer service
Marriott#2 · 2.8%
Surfaces on
Value-driven and loyalty bookers
named in 27.4% of those answers, 2.26x its rate across the category

A hotel-chain option associated with direct booking, loyalty points, and accessible or kitchen-equipped accommodations, with 2.8% of mentions.

Listed beside
HiltonHyattIHG
What the answers credit it with
Direct bookingFlexible rateBest rate guarantee
Hilton#3 · 2.6%
Surfaces on
Value-driven and loyalty bookers
named in 26.5% of those answers, 2.37x its rate across the category

A hotel-chain option built around direct booking, central locations, dining, breakfast, and kitchens, with 2.6% of mentions.

Listed beside
MarriottHyattIHG
What the answers credit it with
Direct bookingBest rate guaranteeElite status
Hyatt#4 · 1.5%
Surfaces on
Value-driven and loyalty bookers
named in 19.6% of those answers, 2.93x its rate across the category

A hotel-chain option associated with flexible rates, free cancellation, loyalty discounts, and point redemptions, with 1.5% of mentions.

Listed beside
HiltonMarriottIHG
What the answers credit it with
Elite statusBest rate guaranteeDirect booking
Airbnb#5 · 1.4%
Surfaces on
Outdoor and national park travelers
named in 23.2% of those answers, 3.8x its rate across the category

A vacation-rental option for private outdoor space, pet filtering, and larger accommodations, with 1.4% of mentions.

Listed beside
VRBOVacation Rentals
What the answers credit it with
Vacation rentalsVacation-rental listingsVacation-rental search
VRBO#6 · 1.3%
Surfaces on
Outdoor and national park travelers
named in 23.2% of those answers, 3.93x its rate across the category

A vacation-rental option centered on larger, configurable stays and bedroom, crib, and adults-only filters, with 1.3% of mentions.

Listed beside
AirbnbVacation Rentals
What the answers credit it with
Vacation rentalsSki-in/ski-out filterVacation-rental booking
IHG#7 · 1.1%
Surfaces on
Value-driven and loyalty bookers
named in 18.8% of those answers, 3.84x its rate across the category

A hotel-chain option associated with loyalty discounts, points value, accessibility, and family-oriented benefits, with 1.1% of mentions.

Listed beside
HiltonMarriottHyatt
What the answers credit it with
Best rate guaranteeHotel loyalty pointsLate checkout
Marriott Bonvoy#8 · 0.8%
Surfaces on
Value-driven and loyalty bookers
named in 19.3% of those answers, 5.68x its rate across the category

A free hotel loyalty program emphasizing late checkout, faster status qualification, and double-points promotions, with 0.8% of mentions.

Listed beside
Hilton HonorsWorld of HyattHyatt
What the answers credit it with
Late checkoutRoom upgradesLounge access
16Themes

The claims the engines keep making about this category

Counted across every answer, and shown with what was actually said. A claim with no quotable sentence behind it never reaches this page.

6
recurring claims
2,288
answers making one

How the claims read

Every recurring claim, split by whether it helps or hurts a company in this category

Reads well4
Neutral2
Reads as a problem0

Every claim below was made by the same number of answers, so there is no ranking between them yet. Shares are of the 2,288 answers that made a claim about the category, out of 3,015 in the run.

17Sources

The pages that manufacture this leaderboard

Get cited by these and you change what the engines say next.

59
citations
57
distinct domains

Who the gatekeepers are

Citations are dispersed across search, specialized fee-checking, government, hotel and resort, travel platform and destination websites. Google.com and resortfeechecker.com are the only cited domains appearing twice; every other listed domain appears once.

Most cited domains

  • google.com2
  • resortfeechecker.com2
  • ada.gov1
  • ag.state.la.us1
  • aman.com1
  • amarasedona.com1
  • arkansasstateparks.com1
  • artoflivingretreatcenter.org1
  • azag.gov1
  • balconessprings.com1
  • booking.com1
  • bringfido.com1

Where citations come from

Every source the engines cited, classified. Competition is a named company's own site writing the answer.

79.7%
11.9%
8.5%
Other47 · 79.7%Competition7 · 11.9%Institution5 · 8.5%

Citation relationships

How the sources AI trusts cluster around the buying segments. Hover any node for detail.

Top citation pages

The exact pages the answers pulled from. Each one is a placement that shapes this leaderboard.

25 pages
#PageCategoryShare
1.ResortFeeChecker.comresortfeechecker.comOther3.39%
2.Google Hotelsgoogle.com/travel/hotelsCompetition3.39%
3.Visit Raleighvisitraleigh.comOther1.69%
4.redmountainresort.comredmountainresort.comOther1.69%
5.aman.comaman.comOther1.69%
6.sundanceresort.comsundanceresort.comOther1.69%
7.Travel Yosemitetravelyosemite.comOther1.69%
8.lauberge.comlauberge.comCompetition1.69%
9.enchantmentresort.comenchantmentresort.comCompetition1.69%
10.miiamo.commiiamo.comOther1.69%
11.amarasedona.comamarasedona.comOther1.69%
12.File a Complaintada.gov/file-a-complaintInstitution1.69%
13.Ojo Caliente Mineral Springs Resort & Spaojocaliente.comOther1.69%
14.El Monte Sagrado Living Resort & Spaelmotesagrado.comOther1.69%
15.Visit Myrtle Beachvisitmyrtlebeach.comOther1.69%
18Open lanes

Where this category is unclaimed

Buyer demand that no company owns yet. Ranked by how much traffic sits there against how weakly the current leader holds it.

1

Outdoor and National Park Travelers · Buy

High priority

138 answers sit in this lane and 579 companies compete for them. VRBO holds 3.9% of the mentions here, which is not enough to call it owned.

Low
Emerging
Moderate
Strong
Open 100%
2

Luxury and Resort Experience Seekers · Buy

High priority

138 answers sit in this lane and 585 companies compete for them. Virtuoso holds 2.2% of the mentions here, which is not enough to call it owned.

Low
Emerging
Moderate
Strong
Open 100%
3

Wellness and Spa Retreat Travelers · Buy

High priority

138 answers sit in this lane and 436 companies compete for them. Solage, Auberge Resorts Collection holds 1.5% of the mentions here, which is not enough to call it owned.

Low
Emerging
Moderate
Strong
Open 100%
4

Value-Driven and Loyalty Bookers · Buy

High priority

138 answers sit in this lane and 441 companies compete for them. Expedia holds 4.7% of the mentions here, which is not enough to call it owned.

Low
Emerging
Moderate
Strong
Open 99%
5

Fee, Policy and Accessibility Checkers · Buy

High priority

138 answers sit in this lane and 547 companies compete for them. Expedia holds 4.7% of the mentions here, which is not enough to call it owned.

Low
Emerging
Moderate
Strong
Open 99%
6

Event, Meeting and Group Planners · Buy

High priority

135 answers sit in this lane and 700 companies compete for them. Hilton holds 1.9% of the mentions here, which is not enough to call it owned.

Low
Emerging
Moderate
Strong
Open 98%

What the answers leave on the table

Read from the run, with the evidence each reading came from

Wellness and spa retreat travelers

This is the weakest leadership position among the large travel segments. Canyon Ranch holds just 2.8% share of voice despite appearing across 336 answers and 634 companies.

Luxury and resort experience seekers

Luxury demand is broad but no player has established meaningful ownership of the answer. Virtuoso leads with 3.0% share of voice across 816 companies.

Event, meeting and group planners

Group-planning answers remain widely dispersed despite a substantial volume of questions. Hilton leads only 3.1% share of voice across 748 companies.

Domestic leisure trip planners

This is the broadest company set in any segment, creating a large discovery opportunity without a dominant answer owner. Expedia leads with 3.7% share of voice among 944 companies.

Outdoor and national park travelers

Outdoor and national park travel has a modest leader relative to the number of companies surfaced. VRBO leads 336 answers with 4.9% share of voice across 856 companies.

Fee, policy and accessibility checkers

Expedia has the strongest segment-level lead in the category, but still owns less than 7% of answer visibility. This leaves substantial room for hotels and resorts to become the direct authority on policies, fees and accessibility.

19What to watch

Where this category is moving

Trends the answers raised on their own, counted, plus what to keep an eye on next scan.

8
trends raised
6
sizing signals

What the answers themselves predict

Forward-looking claims the engines made, counted and grouped by when

Happening now
Within a year

Shares are of the 22 answers that made a claim about the future, out of 3,015 in the run.

Trends the answers raised

Counted across every answer in the run

Sizing and growth the answers cited

$25–$50+ per night resort fees
cited in 3 answers
$1,000 total budget
cited in 2 answers
$1,500 per night total
cited in 2 answers
$1,800 total budget
cited in 2 answers
$20,000 total honeymoon budget
cited in 2 answers
$250/night target budget
cited in 2 answers

Watchlist

What could move between this scan and the next

  1. 01Expedia's 3.1% category share of voice
  2. 02Marriott's leadership in buy, comparison and informational answers
  3. 03Wellness and spa retreat visibility
  4. 04Fee, policy and accessibility authority
  5. 05Event, meeting and group planning fragmentation
20Methodology

How this report was measured

Every figure above comes from these answers. Nothing is modelled, estimated, or carried over from a previous scan.

1,000
buyer questions
3,015
AI answers read
5,242
companies found
59
sources cited

Engines scanned

Every question was put to each of these

ChatGPT1.0k answers
Gemini1.0k answers
Grok1.0k answers

Question coverage

How the questions were spread

Buying topics
9
Buyer intents
5
Buyer personas
373
Answers with a company in them
2,073
Total company mentions
13,194
Segment labels the answers used
2,048

Market scoped to US.

How a company gets counted

  1. 01
    Ask

    Each of the 1,000 buyer questions is put to every engine as a buyer would ask it, with no brand named in the question.

  2. 02
    Read

    Each answer is parsed into the companies it named, the order it named them in, how strongly it backed each one, and the sources it cited.

  3. 03
    Ground

    A company is kept only if its name appears in the answer text. Anything the parser produced that the answer never said is dropped before it reaches this report.

  4. 04
    Aggregate

    The kept mentions are folded across every answer, so one company written three ways counts once.

What each measure means

Share of voice
Of every company mention across the run, the percentage that named this company. It sums to 100 across the field.
Reach
The percentage of answers that named the company at least once. Two companies can share the same reach and very different share of voice.
Conviction
How strongly the answers back a name, weighting a top pick above a recommendation and a recommendation above a bare mention.
Category concentration
How locked up the category is, from the spread of share across every name found. Higher means fewer names absorb the answers.
Position
Where the company fell in the order the answer listed names in. Lower is earlier, and first place is counted separately.
What this report does not claim

A scan measures what the engines said on Oct 28, 2026, not what they will say tomorrow. Engine answers move, so a single scan is a position and a series of them is a trend.

21Evidence

The answers behind every number above

Each question as a buyer typed it, and the company each engine put first. Open any row to read the full answers.

1,005
questions
3,015
answers you can open
This report has a version with your name in it

See where you rank in AI Visibility for Hotels and Resorts.

This report ranked 5,242 companies across 3,015 AI answers. Pick yours and every chart above rewrites itself around you: your rank, your share of voice, the topics you lose, and the exact answers that never say your name.

What this report just told you

  • Expedia holds 3.1% of the voice in this category.

    Buyers asking the obvious questions hear that name first, every time.

    We move the company you care about up the list the assistants read from.

  • Only 7 of 5,242 companies hold any real share.

    Everyone else is noise the engines mention once and forget.

    We build the citation base that turns a mention into a default answer.

  • The top three names already hold 8.4% of the category.

    The gap compounds. AI cites what AI already cites.

    We break the loop with non-branded citations, not ads.

  • 45 distinct question lanes run through this category.

    Each one is a buying conversation with a default answer already attached.

    We start with the lanes with the most demand and the weakest incumbent.

The AI Visibility Accelerator

Become the answer in AI Visibility for Hotels and Resorts. In 7 days, guaranteed.

This report read 3,015 AI answers about AI Visibility for Hotels and Resorts and only 7 companies came out of them with real share. You could spend the next year earning those citations page by page, competing against every name on the leaderboard above. Or the team that runs 2.5M AI prompts a month can place you in the sources the assistants already trust, in one week.

  • Full 1,000-prompt audit across 5 AI engines
    Every number in this report, at 20x the sample, with raw data export.
    20x the 3,015 answers behind this report
  • 30-minute strategy call
    Your ICP, positioning and priority queries turned into a custom 7-day plan.
    the 45 open lanes above, ranked and assigned
  • GenAI press campaign, written and distributed
    AI-optimized releases syndicated to the exact outlets the assistants cite.
    the 57 domains in the Sources chapter, targeted by name
  • Citation lift monitored on this dashboard
    Watch ChatGPT, Claude, Perplexity, Gemini and Google AI start citing you.
    all 3 engines, the same charts, updated
  • Full results report plus a 30-minute walkthrough
    What moved, why it moved, and the roadmap for what comes next.
    this report again, with your line moving

Recent campaigns earned 44 to 380 non-branded citations each. Doing this yourself means earning them one page at a time, and Expedia is not standing still while you do.

Your total time commitment: under one hour

Limited new-client slots each month. Free 30-minute review, no credit card, no contract.

Watch how the 7-day sprint works
2.5M
AI prompts we run monthly
75+
citations guaranteed
7
days to results
  1. TodayA 30-minute call. That is your entire time commitment.
  2. TomorrowYour plan and your campaign are written. You approve.
  3. Day 7The citations land, and this report reruns with your line moving.
IntelT-MobileNASAChaseMcKinsey & CompanyJ.P. MorganPearsonDr PepperDiorElectroluxAdRollCheetah DigitalFIUAerospikeLibertex
IntelT-MobileNASAChaseMcKinsey & CompanyJ.P. MorganPearsonDr PepperDiorElectroluxAdRollCheetah DigitalFIUAerospikeLibertex
75 non-branded citations in 7 days, or 100% of your money back.No questions asked. No contract. The risk is ours, not yours.

Leaders who bet on this team early

The same people behind the Accelerator have been putting brands in front of buyers for twenty years. Here is what working with them sounds like.

  • “Duran's the guy you want on your side if you care about staying ahead of the curve. Consistently years ahead on AI, SEO, PPC. If you get the chance to work with him, take it.”

    Portrait of Charles E Gaudet
    Charles E GaudetFounder, Predictable Profits · Coach to 1,000+ CEOs
  • “Who is the best internet marketing professional you know? Duran comes to mind, without question.”

    Portrait of Christopher Arthmann, MBA
    Christopher Arthmann, MBADirector, Customer Value · Boston Consulting Group
  • “Duran has been the most significant catalyst to our growth over the last 4 years. I cannot give anyone a higher recommendation.”

    Portrait of Patrick Barnhill
    Patrick BarnhillPresident, Specialist ID, Inc.
  • “Duran's the guy you want on your side if you care about staying ahead of the curve. Consistently years ahead on AI, SEO, PPC. If you get the chance to work with him, take it.”

    Portrait of Charles E Gaudet
    Charles E GaudetFounder, Predictable Profits · Coach to 1,000+ CEOs
  • “Who is the best internet marketing professional you know? Duran comes to mind, without question.”

    Portrait of Christopher Arthmann, MBA
    Christopher Arthmann, MBADirector, Customer Value · Boston Consulting Group
  • “Duran has been the most significant catalyst to our growth over the last 4 years. I cannot give anyone a higher recommendation.”

    Portrait of Patrick Barnhill
    Patrick BarnhillPresident, Specialist ID, Inc.
  • “Zen Media is the ONLY new media agency honored as a Top 100 company in North America by both the White House and the United Nations.”

    Portrait of Mitch Jackson
    Mitch Jackson2013 California Litigation Lawyer of the Year
  • “As a global CEO and investor, I've met my share of marketing leaders. I have a high bar. Shama and Zen Media came highly recommended, and after working with them I can see why.”

    Portrait of Mark E. Watson III
    Mark E. Watson IIIFounder, Aquila Capital · EY Entrepreneur of the Year
  • “Smart, devoted to our success, and most importantly know how to drive business results. They've positioned us as recognized thought leaders.”

    Portrait of Jon B. Mendelsohn
    Jon B. MendelsohnCEO, Ashar Group
  • “Zen Media is the ONLY new media agency honored as a Top 100 company in North America by both the White House and the United Nations.”

    Portrait of Mitch Jackson
    Mitch Jackson2013 California Litigation Lawyer of the Year
  • “As a global CEO and investor, I've met my share of marketing leaders. I have a high bar. Shama and Zen Media came highly recommended, and after working with them I can see why.”

    Portrait of Mark E. Watson III
    Mark E. Watson IIIFounder, Aquila Capital · EY Entrepreneur of the Year
  • “Smart, devoted to our success, and most importantly know how to drive business results. They've positioned us as recognized thought leaders.”

    Portrait of Jon B. Mendelsohn
    Jon B. MendelsohnCEO, Ashar Group
  • “Shama is a leader in the field of social media PR. I am constantly impressed by her expertise, integrity and vision.”

    Portrait of Dave Kerpen
    Dave KerpenNYT Bestselling Author · Keynote Speaker
  • “You will not find a better marketing strategist for ecommerce, lead generation, and integrations than Duran Inci. Fully committed to achieving the best outcomes.”

    Portrait of Russell Kommer
    Russell KommerM365 / AI Solutions Consultant
  • “A leader who has found the exact calling she is perfectly suited for. She can conceptualize and execute plans more quickly than you could begin to define them.”

    Portrait of Liz Strauss
    Liz StraussCEO, GeniusShared
  • “Shama is a leader in the field of social media PR. I am constantly impressed by her expertise, integrity and vision.”

    Portrait of Dave Kerpen
    Dave KerpenNYT Bestselling Author · Keynote Speaker
  • “You will not find a better marketing strategist for ecommerce, lead generation, and integrations than Duran Inci. Fully committed to achieving the best outcomes.”

    Portrait of Russell Kommer
    Russell KommerM365 / AI Solutions Consultant
  • “A leader who has found the exact calling she is perfectly suited for. She can conceptualize and execute plans more quickly than you could begin to define them.”

    Portrait of Liz Strauss
    Liz StraussCEO, GeniusShared

1,000 buyer questions run across 3 AI engines on 2026-10-28. Every figure in this report is computed from those answers.